Der Kinderschutzbund

  • Kinderschutzbund_Schulter
Market situation

German crime statistics have documented 4,918 cases of child abuse for 2020, which means an increase of 10% compared to the preceding year. In addition to that, the estimated number of unknown cases is high according to the German Federal Criminal Police Office.*

/OBJECTIVE

Generating awareness for the issue of child abuse in Germany and motivating relatives, teachers and neighbors to not turn a blind eye but call on Kinderschutzbund, a German organization that is dedicated to the wellbeing of children.

/IdeA

We talk about violence without showing it. By means of a simple and this way highly effective verbal & visual language, we evoke disturbing pictures in people’s minds to make them look closely and take action.

 

https://www.dksb.de 

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  • Kinderschutzbund_Auge