Deutsche Morbus Bechterew Stiftung

  • Morbus_Bechterew_Plakat
Market Situation

The inflammatory, rheumatic spinal disease of Morbus Bechterew is still being diagnosed too late – often not before an irreparabale damage.

/OBJECTIVE

Awareness for the insidious progress of the disease and the possibility to do the Bechterew-Check in case of chronic back pain – for a timely diagnosis.

/IdeA

The burning matchstick symbolizes aptly and in an eye-catching manner, what happens when Morbus Bechterew is being diagnosed too late: A permanently crooked back, induced by inflammation.

 

https://www.bechterew.de